There is an interesting phenomenon unique to our post-modern time where we are nostalgic for the very recent past, not just the 80s or 90s, but even the 2010s. Frederic Jameson’s 1982 essay “Postmodernism and Consumer Society” offers a potential explanation for this phenomenon in the rise of pastiche and the “death of the subject,” which has been exacerbated by addictive algorithms and 24/7 media and news cycles.

Instead of forming a unique personal identity that is then understood over time (the conditions that gave rise to the brilliant artists of the past), we have become fragmented, amnesiac, and ultimately, programmable algorithms ourselves, in this post-modern “perpetual present.”

SOURCES

Thumbnail:

• Jackson, Hannah. “Are We Officially Entering a 2010s Revival?” Vogue, Vogue, 17 Apr. 2025, www.vogue.com/article/are-we-officially-entering-a-2010s-revival.

• D’Souza, Shaad. “‘It’s a Risk to Put out Something Completely New’: Why Pop Is so Heavily Plundering the Past.” The Guardian, Guardian News and Media, 7 June 2023, www.theguardian.com/music/2023/jun/07/its-a-risk-to-put-out-something-completely-new-why-pop-is-so-heavily-plundering-the-past.

Book & Essay:

• Jameson, Frederic. Postmodernism and Consumer Society. Original delivered as a lecture at the Whitney Museum, Fall 1982. The Anti-Aesthetic: Essays on Postmodern Culture New Press, 1998. Pp. 127-144.

• Foster, Hal. The Anti-Aesthetic: Essays on Postmodern Culture. New Press, 1998.

Tweet: https://x.com/vocalcry/status/1997748395780579834?s=20

Articles:

• InStyle: https://www.instyle.com/90s-summer-fashion-trends-11777337
• Design & Paper: https://www.designandpaper.com/embracing-nostalgia-the-resurgence-of-retro-design-in-a-tech-driven-era/
• The Guardian: https://www.theguardian.com/news/ng-interactive/2025/jul/06/reboots-and-remakes-why-is-hollywood-stuck-on-repeat

Images:

• Benson Boone: Drew de F Fawkes, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons
• Dua Lipa: Warner Music New Zealand, CC BY 3.0 https://creativecommons.org/licenses/by/3.0, via Wikimedia Commons
• Miley Cyrus: Raph_PH, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons
• Greta Van Fleet: Troy Larson, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons
• Florence and the Machine: Batiste Safont, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons
• Jean Baudrillard: en:User:Europeangraduateschool, CC BY-SA 2.5 https://creativecommons.org/licenses/by-sa/2.5, via Wikimedia Commons

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